Our services.
Streaming Service Conversion Ads on FaceBook & InstaGram:
✦ Using existing assets (music video, lyric video, visualizer, etc), we will create clips of your song to use in dozens of ads across Facebook and Instagram, with an objective of growing your followers, streams, and overall presence on streaming platforms and socials.
✦ We will help you learn about your target audience + what similar artists or interests resonate most with your music.
✦ This will be done using a pixel-integrated landing page with Spotify, Apple Music, YouTube, iTunes, Merch Store, and any other services that you prefer. Every click-through from each of these campaigns will be tracked and grouped into audiences in Meta Business Manager for future re-targeting.
✦ These ads can be used for any kind of release, new or old.
✦ Running these ads in addition to organic promotion can help push your song further into the Spotify Algorithm, resulting in higher bumps in both streams and monthly listeners.
YouTube Ads through Google AdWords:
✦ Using Google AdWords, we can set up campaigns to push views, engagement, and subscribers using one of your new or existing videos
✦ These ads will be specifically targeted to audiences of your choice or audiences built from our recommendations
✦ We will analyze data throughout the campaign and optimize your ad to the highest performing and most engaged audiences
✦ We can also use video views accumulated from the campaign to retarget via Google's display and programmatic network
LIVE EVENT ADVERTISING
✦ Using Meta Business Manager, we will target ads for your upcoming tour to every city on your routing.
✦ We can make sure that we prioritize retargeting your existing fanbase, while also trying to garner new potential fans in each city with the use of acquisition-based audiences.
✦ These ads can run hand-in-hand with streaming service ads, funneling new listeners into seeing ads for the live event.
✦ If you don’t have an artist website or a website that allows pixel-integration, we will make a custom landing page for you.
Email Marketing
✦ We can handle the creation of email blasts that will be sent out to your mailing list
✦ If you don’t have an email list, or your list is not where you want it to be, we can help you grow it through sign up forms, past customer data on your website, and more
✦ We can also set up welcome emails, abandoned cart emails, and more to help make sure that you are getting the most out of your audience
✦ We can also leverage your mailing list to create custom retention campaigns to re-target fans on Facebook and Instagram.
product campaigns
✦ We can help you target merch ads to your fans, followers, and high-intent audiences
✦ This can be done through Facebook and Instagram, Google, and also included in email marketing
✦ If you have a Shopify, we will get it properly integrated in Meta Business Manager so that total purchases and return on ad spend can be accurately tracked
✦ We will aim to get your return on ad spend as high as we possibly can